Brand loyalty is the big idea in marketing these days and for good reason. As governments across the globe insist on grinding their citizens into the dirt in the name of austerity measures, Joe and Josephine public are continually forced into a position were they have to choose between eating and keeping the lights on. That means of course that should ‘we the people’ find a few extra metal disks to purchase something more entertaining than a new pair of socks, we’re a little bit more choosy about what we fork out for.
Those dead-eyed, black hearted, soulless creeps (or people who work in marketing if you prefer) are now faced with the prospect of keeping gamers who have enjoyed previous titles in a series coming back for more. With this in mind it has been announced that Borderlands 2 will be providing those of us who have previously explored the world of Pandora with some freebie skins, should we pick up a copy of the highly anticipated shooter. If you have saved games from the original title sitting on your hard drive then you will be able to claim the skins above when the second game is released.
The GZ Crew need little in the way of persuasion when it comes to picking up Borderlands 2 as we are massive fans of the original title, but free stuff is always most pleasing. We are counting down the days until late September when the game arrives on Xbox 360, PS3 and PC.