Play.com Considering Payment on Delivery Option for the UK | Gamerillaz

Play.com Considering Payment on Delivery Option for the UK

Play.com Considering Payment on Delivery Option for the UK
 

It’s a practise which is already commonplace in Japan and now the new Japanese owners of Play.com, Rakuten, wish to introduce a payment upon delivery service in the UK.

The thought behind this possible move is to address the worries of those who are wary about purchasing online with a Debit or Credit Card. Marketing Director Adam Stewart told RetailWeek:

“Shipping issues are the most common reason for cart abandonment in Europe. We only offer a few shipping models. That’s alien to Rakuten. We’ve got to be more flexible to grow.”

“The original strategy was to increase the categories Play sells in at a phenomenal pace but the Rakuten model is focused on the market place. We will increase categories through what our merchants choose to sell through us rather than creating our own categories.”

Roland Barthes had a few things to say about the concept of the “exotic,” which are far to complex and well, boring to go into here, but from my point of view the good people of Japan seem to me to be a a polite and honest lot. Meaning this sort of thing would work over there, were as lets say my home city of Liverpool, erm not so much. I’m looking at you Kirkby Sock Robbers…

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