Sky’s the limit for Zeebox | Gamerillaz

Sky’s the limit for Zeebox

Sky’s the limit for Zeebox

Sky have announced details of a strategic partnership with zeebox, the ‘second screen’ consumer service that brings together broadcast TV and the internet.

Offering unique ‘augmented’ TV viewing features such as connecting with friends over your favourite shows, finding out about what’s on and buying merchandise related to the programmes. It will be a companion app experience for all Sky TV paying customers and is on target for release in the first half of 2012.

Essentially zeebox is an app – available on iPhone, iPad and the web- serving up social media feeds and conversations via Facebook and Twitter as well as information on the topics, people and products featured within specific programmes. Users can avail of ‘zeetags’ to search for more info, read up on characters and actors, purchase products, music etc. during ad breaks or just to share with their friends and followers.

From later this year, Sky customers will be able to use a zeebox powered Sky app to access their Sky+ box on the move, so they can manage their Sky+ recording remotely, as well as using their iPhone or iPad as a remote control for their Sky box, creating a comprehensive and fully integrated companion TV experience.

It is understood Sky have taken a 10% equity stake in zeebox.

Emma Lloyd, Sky’s Director of Emerging Products offered: ” The integration of zeebox’s innovative technology will enable us to make the companion device experience even richer and more engaging.  We know that millions of our customers have smartphones and tablets and regularly use them to engage with Sky on mobile devices, so it’s a natural next step for us.”









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